Do you have a product or service you would like people to know more about?
Are you having trouble getting people to read all there is to know about your fabulous new product or service?
It is a challenge for most small business owners these days to be able to fully tell people what their products and services can do for them in a short advertisement or short presentation. People are time poor these days, everyone is vying for position and it is becoming increasingly more difficult to stand out from the crowd.
This can often leave you feeling frustrated and ready to throw in the towel.
You either have to spend a lot of money on advertising or find more creative ways to get your message to people in a quick and easy format.
If you have a website or database there is an easy way to get your message to people in a format that will help them and you all at the same time.
Free teleclasses are a wonderful way for people in all industries to get their message across to a wide audience. Teleclasses are not only a really quick and easy way for you to not only tell the world about your products but they also allow you to become known as an expert in your field.
You don't even have to have anyone on the call with you; you can simply dial in, record your information and make it available on your website as a download or a clickable link.
So How Do Free Teleclasses work?
Anything that is free is hard for many people to turn down. By taking the fee out of the conversation, it takes away people's resistance. There are no price barriers for them to clamper over and there is no up front investment. It is called "tryvertsing" - people get to try before they buy.
These days teleclass technology is so advanced people don't even need to be on the call to get value from your free teleclass. They simply listen to it when they have time. This is called podcasting or downloading to an mp3 player. They can listen to your class in the car or at the gym or while sitting on the deck enjoying a glass of red wine at the end of the day.
The trick with these free teleclasses is that people need to be given a reason to attend. You just can't give them your sales pitch and hope they will buy. In fact if you hard sell them won't buy because they will hang up in the first few minutes of the call.
So this is where your expertise steps in. You add value by giving them something they want to know or will add value to their life or business during the call. The more value you give and the more interesting and engaging your topic is, the more likely they are to listen to your call and buy your product at the end.
I can hear you saying but why would I give away my knowledge and expertise?
Because sharing builds trust and people buy from people they trust.
So in a one hour teleclass you spend a big chuck of time giving extreme value for the people on the call and at the end you tell the callers how your new product could help them over come a problem or benefit them in some way.
Do you hard sell them? Definitely not! But if you have added enough value and explained well enough why your product or service can benefit them, then you won't have to hard sell anything.
At Empowering Women our goal is to give women the tools they need to create and maintain their own independence, confidence and lifestyle.
Do you want to be inspired? Socialise with like minded people? Are you living the life deep down you know you deserve? Visit http://www.empoweringwomen.net.au Now.
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